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DTSTART;TZID=Asia/Kolkata:20201130T130000
DTEND;TZID=Asia/Kolkata:20201204T173000
DTSTAMP:20200928T142700
UID:MEC-98cac9d33aad44bb31800130e8c50b5f@biiworld.com
CREATED:20200928
LAST-MODIFIED:20201001
PRIORITY:5
TRANSP:OPAQUE
SUMMARY:Pharmaceutical Sales & Marketing Optimization
DESCRIPTION:\nReal Time Online Delivery – Live Training Sessions\nVirtual Attendance for 5 Days Training\nGuided Learning Hours – 20\nCase Examples, Q & A\nPre-Course Access: Orientation Session Coupon, Pre-Event Questionnaire, Presentation Slide Deck\n\nCourse Overview\nCustomer Value Management is an advanced and comprehensive approach to marketing and sales effectiveness.\nThis 5 Day Online Course will explore and explain key tools, models, technologies and approached to improving marketing and sales effectiveness in pharmaceuticals.\nThe course will discuss some of the most useful practices and procedures that might contribute to better planning, designing, and development of sales and marketing framework.\nChallenges of Sales Management, Product Management, Segmentation, Customer Driven Solutions, Portfolio Analysis and Sales Force Effectiveness to Online Landscape – The Role of AI will be among many other topics which will be dissected to understand the different available solutions.\nThe Daily 4 hour’s Session will be highly interactive, giving participants the opportunity to explore their own specific issues and challenges during the program.\nTrainer’s Profile\nOur Expert Trainer has 45+ years of hands-on customer value management, marketing, sales and key account management experience at all levels in multi-national and global corporations.\nProbably the most experienced marketing-educated Customer Value Management (CVM), marketing & sales excellence and KAM practitioner in the global B2B market space. Co-authored “Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value” by De Bonis, Balinski and Allen for McGraw-Hill and American Marketing Association January 2003.\nOur Expert has served for several years on the Europe-based Productivity in Pharma Think-Tank with such companies as Novartis, Roche, GSK, AstraZeneca, Almirall, Boehringer Ingelheim, Bristol-Myers Squibb, Merck, Johnson & Johson and others\nKey Takeaways\n\nExplore and recognize key challenges in pharmaceutical marketing and sales\nFocus on key tools and models for creating better customer insights\nPentadigm Customer Value Management model for advanced marketing and sales effectiveness\nEffective portfolio management\nDeployment of CRM, AI and social media\nUnderstand strategic intent and positioning\nAchieving sustainable differentiation & Value-based pricing\n\nWho Should Attend\n\nVice President of Sales & Marketing\nSales Director\nHeads of Sales\nSales Excellence Leaders\nMarketing Directors\nTechnology Transfer Specialist\nHead of CRM\nMarketing Officers\nSales Force Effectiveness Manager\nDigital & Analog Channel Management\nCustomer Relations Director\n\n\nFor participation details contact\nSamuel Isaac\nsamuel.isaac@biiworld.com ( mailto:samuel.isaac@biiworld.com )\n+1 786 633 1223(Canada)\nFill the details below to request your Brochure\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
URL:https://biiworld.com/trainings/pharmaceutical-sales-marketing-optimization/
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